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Polestar Formula 2030 Concept Reveals the Brand’s Electric Future
Polestar has unveiled its new Formula 2030 concept car, offering an early look at the Swedish electric performance brand’s future design direction. The concept was created under the leadership of Polestar’s Head of Design, Philipp Römers, and represents the physical interpretation of the company’s wider Formula 2030 strategy.
The concept focuses on three of Polestar’s central values: design, performance and sustainability. Rather than completely changing the brand’s identity, Polestar describes the Formula 2030 as a bold evolution of its existing design language. The aim is to remove unnecessary details, improve the elements that matter and create a stronger connection between the car and its driver.
The Formula 2030 has a low, compact and practical four-door sports-car shape. Measuring 4,680 mm in length, it sits between the future Polestar 2 and Polestar 7 in size. Its long bonnet, short overhangs, wide stance and 22-inch wheels give it a performance-focused appearance, while its four-door layout keeps the car practical for everyday use.
At the front, the concept introduces Polestar’s Dual Blade headlights, which are expected to influence the next-generation Polestar 2 planned for 2027. The headlights are integrated into a front aero wing, creating a distinctive and recognizable face. A deep front splitter, central design spine and sharp shark-nose profile further underline the car’s sporting character.
The rear design brings another important change. Polestar has removed the traditional full-width lightbar and replaced it with new Single Blade rear lights. These lights are intended to become a future signature for the brand. The concept also features a central rear wing, a large diffuser and exposed aerodynamic details that highlight its focus on performance and stability.
Inside, the Formula 2030 is built around the driver. A curved 20-inch Driver Information Monitor is positioned directly behind the steering wheel, while a 12.2-inch central display rises from the center console. The four individual seats use inflatable bolsters and cushions that adjust to support each occupant during driving.
The interior also changes depending on the selected drive mode. In Performance mode, the steering wheel and driver display move closer, while the center screen lowers to create a more focused driving environment. In Autonomous mode, the screen becomes more upright and the steering wheel and seat move apart as the vehicle takes on more control.
Polestar is also using the concept to explore a better balance between digital technology and physical controls. Eight customizable controls are positioned below the central display, allowing drivers to choose between options such as rocker switches and rotary controllers. These controls can also be programmed for frequently used functions.
Sustainability remains an important part of the Formula 2030’s design. The cabin includes recyclable door interiors, low-emission galvanized steel and a bio-based composite made using European flax and bio-based polypropylene. The concept uses a tone-on-tone color theme, with its Nitrogen exterior finish combined with matte, gloss and satin surfaces. Swedish Gold accents appear on the brake calipers, seat belts and interior details.
Although the Formula 2030 is a concept car, it is expected to influence Polestar’s next generation of production vehicles. Several of its design features and interior ideas are planned to appear in future models, including the next-generation Polestar 2 and the forthcoming Polestar 7. With this concept, Polestar is presenting a future that combines electric performance, Scandinavian design and more sustainable materials.
