Ferrari Luce 'Chassis 0' Shatters Auction Record with $40 Million Sale

Ferrari has made history once again, this time at the auction block. The very first production example of its all-electric Luce, affectionately known as 'Chassis 0', has sold for a staggering $40 million at the RM Sotheby's Monterey auction. This figure not only demolishes the pre-sale estimate of just over $1.1 million but also sets a new world record for the highest price ever paid for a new vehicle at auction, comfortably surpassing the $26 million fetched by a one-off Daytona SP3 at the same event last year.

What makes this sale even more remarkable is where the money is going. RM Sotheby's waived its buyer's premium entirely, meaning the full $40 million will be donated to the Ferrari Foundation to support educational initiatives. The winning bidder was American billionaire investor and renowned Ferrari collector Herbert A. Wertheim, who will take delivery of his bespoke EV in the first quarter of 2027 after the car returns to Maranello for final assembly.

The Luce itself represents a bold new chapter for the Prancing Horse. As Ferrari's first production electric vehicle and its first-ever five-seat model, it packs a quad-motor all-wheel-drive powertrain delivering 1,050hp and 990Nm of torque. Ferrari claims a top speed of 310kph and a driving range of 530km. Demand is already sky-high, with the brand confirming that its entire 2026 production allocation has been fully reserved.

Being the first production unit, 'Chassis 0' carries exclusive touches through Ferrari's Tailor Made programme that won't be available on standard models. The exterior wears a unique Madreperla Semi-Gloss paint that shifts appearance with light and angle, paired with white five-spoke alloy wheels, bespoke brake calipers, and special badging. Inside, the cabin is trimmed in Le Mans metallic leather in Perla with Grigio Corvara accents, designed to reflect and diffuse light in harmony with the car's luminous theme. At over 60 times the Luce's starting price of EUR 550,000, this one-of-a-kind electric Ferrari has certainly proven that the market for collector cars is charging into a new era.

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