Honda and Onitsuka Tiger Reveal a Bold Motorcycle Concept

Honda has announced a collaboration with Japanese fashion brand Onitsuka Tiger to combine motorcycle culture with modern fashion. The partnership’s first project is the Onitsuka Tiger Honda Mid Sports Concept, which was unveiled in Milan during Onitsuka Tiger’s Spring/Summer 2027 fashion show.

Both Honda and Onitsuka Tiger were founded in Japan shortly after World War II and have grown into globally recognized brands. Honda is known for its motorcycle technology and commitment to mobility, while Onitsuka Tiger has developed from a sports footwear company into an international fashion brand.

The concept motorcycle features Onitsuka Tiger’s signature Tiger Yellow color, bold black stripes and black wheels with yellow accents. The logos of both brands are also incorporated into the design, creating a distinctive and sporty appearance.

The collaboration also includes Onitsuka Tiger footwear and clothing featuring Honda’s Wing Mark. Inspired by motorcycle culture, the collection reflects the shared focus of both companies on design, craftsmanship and innovation.

Through this partnership, Honda and Onitsuka Tiger hope to make motorcycle culture more accessible to a wider audience. Their collaboration demonstrates how technology, fashion and Japanese creativity can come together to create a fresh lifestyle experience.

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